Automations
Run GTM workflows automatically with scheduled tasks, event-driven triggers, and AI-generated plays.
Scheduled tasks
Recurring agent jobs that run on a timer. Set a prompt, choose a model, pick a frequency (hourly, daily, weekly, monthly), and the agent executes it automatically. Great for daily GTM briefs, pipeline reviews, and recurring research.
Triggers
Event-driven automations that react to changes in your connected tools. For example: when a new lead is created in HubSpot, automatically research them and draft outreach. Triggers combine an event source with an agent prompt.
Plays and tasks
GTM motions the agent recommends based on signals and context. Each play contains one or more tasks. Some task types like research and enrichment can be executed automatically by the agent.